Not all sunscreens are created equal. In fact, most do not block long UVA radiation. The term "broad spectrum," so often seen on sunscreens, actually means very little. The FDA is drafting more relevant labeling laws, but these will not be in effect for several years. Today, the labeled SPF number is a measure of protection against UVB and only some short UVA, but not long UVA. These long UVA rays are now known to cause photo-aging and are likely to be involved in the more aggressive skin cancers, such as melanoma.

Applied Therapeutics state-of-the-art sunscreen moisturizers are available in SPF 15, 30, and 45 formulations. They are recommended for daily use to provide maximum protection against the damaging effects of the sun. Incorporating Z-COTE® transparent zinc oxide and SUN CAPS® encapsulated sunscreen agents, these lotions block both the UVB and UVA, including long UVA rays. Last year, the American Academy of Dermatology made its recommendations to the FDA in regard to criteria for Broad Spectrum Labeling. Applied Therapeutics sunscreens already exceed the AAD's proposed criteria.

Additionally, Applied Therapeutics Daily Protection Sunscreen Moisturizers are enriched with essential moisturizing ingredients and vitamins to help reduce the visual signs of aging. They are an ideal product for those with sensitive skin or for post dermatological treatments because they do not contain any of the sunscreen chemicals most often associated with adverse reactions.

Applied Therapeutics moisturizers with sunscreen are superior because they are formulated to optimize the sunscreen's efficacy. In fact, Applied Therapeutics has been able to achieve high SPFs while using substantially less organic sunscreen than comparable products.

Active:
Dimethicone 1.0% - Skin Protectant
Octyl Methoxycinnamate 3.8% - Sunscreen
Zinc Oxide 5.5% - Sunscreen

Other Ingredients:
Water, Octyl Palmitate, Hydrogenated Polydecene, Synthetic Beeswax, Methylpropanediol, Sorbitan Stearate, Orange Peel Waxes, Tocopheryl Acetate, Super Oxide Dismutase, PEG-20, Cetearyl Alcohol, Carnauba Wax, Demethicone Copolyol, Beeswax, PVP/Eicosene Copolymer, Sorbitan Tristearate, Steareth-100, PEG-100 Stearate, Phenoxyethanol, Methylparaben, Glyceryl Stearate, Xanthan Gum, Disodium EDTA, Butylparaben, Ethylparaben, DEA-Oleth-3 Phospate, Propylparaben, Lecithin, Sucrose Cocoate.

• 1.3 million new cases of skin cancer are projected for the United States in 2001
• Long UVA produces free radicals that contribute to photo-aging and skin cancer
• The vast majority of sunscreens on the market do not block long UVA
• Over one skin cancer death per hour in the U.S.
• Skin cancer kills more women in their late 20s and early 30s than breast cancer
• 33% of adolescents never use sunscreen

• Avoid direct exposure between 10 a.m. and 2 p.m. and especially 11 a.m.-1 p.m.
• Wear proper clothing: a broad rimmed hat, tight knit shirt, sunglasses
• Use high-SPF sunscreen:
• Put on before going outdoors
• Apply generously- one ounce per full body application for adults
• Re-apply after swimming or excessive perspiration
• Be sure to cover nose, ears, shoulders, feet, lips
• Use a sunscreen that blocks long UVA
• Remember that many surfaces like sand and snow reflect UV rays